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Slick ad debuts inside front cover of NHL Finals program
June 17, 2011
Copyright 2015 TMP International, Inc.

McFarlane’s SportsPicks took a big mainstream step with a sharp-looking ad inside the front cover of the official Stanley Cup Finals program. Art Director Ben Timmreck put together a one-page design to showcase four SportsPicks figures, each in a different Stanley Cup pose.


Stanley Cup-wielding figures have been a staple of our NHL series since Steve Yzerman hoisted it in 2003’s NHL Series 6, but the four figures featured in the ad were all chosen for a specific purpose. Jonathan Toews was selected as the captain of the defending champions, Wayne Gretzky and Martin Brodeur were no-brainers as the career leaders in key statistical categories (Brodeur for goalie wins, Gretzky for points and goals) and Mark Messier as a bit of a change-up, a rare player who’s best remembered holding the Stanley Cup on his hip rather than thrust overhead.

The Stanley Cup Finals program is available at bookstores and specialty stores in the U.S. and Canada, and directly through the league via this link:


McFarlane Toys
McFarlane Toys is the fifth largest action figure manufacturer in the United States. Established in 1994 to manufacture and sell action figures based on founder Todd McFarlane's comic book character Spawn, the international award-winning company has expanded into licensed products to become one of the premiere action figure producers on the planet. Check out the McFarlane Toys’ Catalog, where you can see all of our current figures, previews of upcoming toys, and even a massive archive of every action figure we've ever made.

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